Accomplished in game tech and data.
Product builder at heart.
Skilled in development and entrepreneurship.
Past (ad)ventures
Senior product manager
Jan 2024 - Oct 2025- Integrating the team, tech and processes after the acquisition of Steam Data Suite.
- Transitioned app to support platforms beyond Steam. Pivoted to focus exclusively on AA and AAA, and rebranded while we're at it.
- Overseeing a small team and, with little resources, achieved 30% YoY growth.
Founder & CEO
Jan 2020 - Dec 2023- Building a platform that helped 6.000 Steam games perform better by making it easy for publishers to understand and improve their visibility and marketing.
- Growing the company from solo-ing an MVP, to raising a six-figure seed round, building a team, increasing valuation, and completing a successful exit.
- Building innovative campaign attribution, discount impact prediction, competitor analysis and BI dashboarding.
Owner and consultant
Feb 2013 - Jan 2020- One-man boutique game data and marketing consultancy company for companies in casual, applied, and entertainment games.
- Providing advanced retention modeling, surveys and white-label dashboarding.
- Helping translate data into actionable insights and consulted on telemetry integration.
Engineer #1
Aug 2013 - Dec 2015- Consulting renowned institutions on marketing and data strategy, then setting the tech up to make it happen.
- Hacking the CRM and dashboard platforms we supplied to exceed clients expectations.
- Working with the founders to triple revenue in two years by increasing revenue per client and leveraging word-of-mouth from jobs well done.
Product manager
Jun 2011 - Feb 2013- Ensured continuity for Youdagames' online game store and portal by overseeing content strategy, marketing, and technical operations.
- As part of a lean, ultra-agile team, improved conversions, managed a redesign, and expanded relationships with developers and publishers.
Trainee brand manager
Aug 2010 - Feb 2011- Within the Benelux marketing team, managed licensed titles including James Bond, Spider-Man and Transformers.
- Initiated tracking games' online buzz and sentiment (before it was cool).
- Assisting execution of PR and promotional events for Call of Duty, World of Warcraft and Guitar Hero.
On the side
Build websites
- Built over 50 websites for charities, friends, and professionals of all kinds
- From creating effective usability, design and branding to technical implementation (PHP, Wordpress, Django or simple HTML)
Appear in public
Points of skill
Entrepreneurship
Ownership
- Pro in reporting to internal and external stakeholders
- Pro in setting targets and exceeding them
- Good at identifying value with end users, nailing requirements and prioritizing work
- Experience with all the fancy Scrum rituals and Atlassian tools
Leadership
- Skilled in defining vision and translating that to strategies and tactics
- Good at making team members more successful in their day-to-day
- Competent people manager, including hiring
- Affinity with legal and financial basics, like contracts and forecasting
Getting things done
- Love learning tools and skills needed to get things done. Includes Ubuntu, Photoshop, GTM, AWS console and even flipping Sharepoint
- Strong pragmatist, at my best when working around technical limitations
- Good at creative (budget) problem solving
Product
Data
- Pro at user behavior-, market-, and marketing data analysis
- Pro at abstracting complex data into meaningful dashboards
- Proficient in various telemetry and dashboarding tools
- Comfortable with pipelines and database structures
Marketing
- Pro at building strong brands and materials that truly stand out
- Solid English for both copywriting and client communication
- Experienced editing for various media
- Degree: Media & Entertainment Management (bachelor of communication)
Sales
- I can sell you a pen
- Skilled in setting up smart sales workflows, SaaSy and 1:1
- Strong network with game developers and publishers
- Competent in identifying and capitalizing on co-op opportunities
Development
Frontend
- Pro at HTML, CSS and LESS
- Skilled in JS and jQuery
- Good with various data vis and charting libs
- Comfortable with ActionScript 2 (LOL)
Backend
- Skilled at Python and Django
- Experienced with APIs, crawling and web scraping
- Good at SQL, Postgres and BigQuery
- Comfortable with PHP
Ops
- Experienced in managing VPS for apps and websites
- Experienced in AWS (console)
- Competent with Git, containerization and CI/CD
My person as a dashboard
Age
Kids
Pets
BBs shot while airsofting
Steam games owned
424
Boardgames owned
62
Photos snapped
164 GB
Lego sets owned
367
People call me
A pragmatic tinkerer who is
structured, honest, a quick learner
and resourceful
Worked with
And over 200 other companies